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Google will disable 636,196 Dynamic Links on August 25th

6/12/2025
Author: David Bielik
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Google's Deprecation of "Firebase Dynamic Links"

We used NerdyData's Custom Reporting tool and identified 636,196 unique links across the internet that may break on August 25, 2025 as Google Firebase shuts down their Dynamic Links product.

On August 25th, 2025 Google Firebase is shutting down their Dynamic Links product. Firebase Dynamic Links are used to help brands conditionally redirect users based on if they have their app installed.

According to a recent custom crawl we ran, 26,170 unique domains across 7,769 unique firebase accounts still point to 636,196 unique https://[subdomain].page.link/path URLs.

On August 25th, these links will break if they don't migrate to a new service, like Appsflyer, Branch, Kochava, or others.


According to a Firebase support page

On August 25th, 2025, Firebase Dynamic Links will shut down. All links served by Firebase Dynamic Links (both hosted on custom domains and page.link subdomains) will stop working and you will no longer be able to create new links.
Crawlset Data

NerdyData's Custom Reporting product scans over 2.4 billion webpages, across 38 million registered domain names. With these custom reports, we are able to analyze and extract any HTML code that matches a particular search term.

In this case, we scanned for Firebase Dynamic Links using the https://[subdomain].page.link/ domain which Google provides by default. This is the domain that is used to create dynamic links.

Search Terms

We scanned for Firebase Dynamic Links and two other popular competitors to find default hosted links (excluding branded domains).


firebase.google.com iconFirebase Dynamic Links - https://[subdomain].page.link/


branch.io iconBranch.io - https://[subdomain].app.link/


appsflyer.com iconAppsFlyer - https://[subdomain].onelink.me/

Exploring the Results

Below are samples of the data we extracted. If you have questions about the data, feel free to reach out to our team at support@nerdydata.com


All of the raw data is also available for purchase below.

firebase.google.com iconFirebase Dynamic Links (Sample Data)
Purchase Firebase Data

5,533,503 rows
26,156 unique domains
7,769 unique firebase hostnames
1.15 GB

Rows per page:

0–0 of 0

Frequently Asked Questions

What are Firebase Dynamic Links?

Firebase Dynamic Links are smart URLs that conditionally redirect users to different destinations — for example, to a native app if installed, or to a web page if not — depending on the platform and context.

When is Google shutting down Firebase Dynamic Links?

Google Firebase shut down Dynamic Links on August 25, 2025. All links hosted on .page.link subdomains and custom Firebase Dynamic Link domains stopped working on that date.

How many sites were affected by the shutdown?

NerdyData found 26,170 unique domains across 7,769 unique Firebase accounts still pointing to 636,196 unique Firebase Dynamic Links at the time of the crawl.

How did NerdyData identify these links?

NerdyData used its Custom Reporting tool to scan over 2.4 billion webpages for the https://[subdomain].page.link/ domain pattern that Firebase provides by default for Dynamic Links.

What are the alternatives to Firebase Dynamic Links?

Popular alternatives include AppsFlyer OneLink, Branch.io, and Kochava, all of which offer similar deep-linking and conditional redirect functionality.

Does the dataset include competitor deep-link providers?

Yes. In addition to Firebase Dynamic Links, NerdyData also scanned for AppsFlyer OneLink ([subdomain].onelink.me) and Branch.io ([subdomain].app.link) links. Each dataset is available for purchase separately.

Can I contact NerdyData about the data?

Yes, reach out to support@nerdydata.com with any questions about the dataset.